Thursday, September 10, 2009

Successful Marketing: Business Branding on the Web

1st in a series on how to Market your Company on the Internet: The first one I am going to talk about today is on-line company branding and it's free!

People ask all the time where they should start on the web to let others know about their business. There are many steps that you will need to take and I will show you how these methods are very successful, cost effective, and produce the best return on your investment of time and money.

Portraying your company to the public on-line can be scary at first but it's very easy to display a successful image if you offer a strong product and/or service and believe in it as well. To start it will take some computer skill and a few hours to set-up but no money needed!

At a minimum you need to start utilizing websites on-line such as:Facebook.com, Twitter.com, and Linkedin.com. There are others as well but start with these. These sites will help you reach out to an audience of people that will be connected to your products/service as soon as you let them know about them. What other service lets you communicate directly with your clients and potential customer base when new products and/or services are available for free? You need to get others talking about your products/services and control what they are saying about them. This is a fast and easy way to accomplish this and a must first step. You want clients to become a fan and spread the word for you on how great your company is. Soon enough people with be sharing your products and services with others and new revenue is generated!

It's also becoming clear that customers are linking companies with profiles on these sites as "up-and-coming" or "with the times" so to speak. You want all clients and potential customers thinking of your company in this light.

It may start out small at first but you will be amazed at how quickly it actually catches on and new clients start stepping forward asking questions about your company and what you have to offer them. This is free marketing and an absolute must for any company looking for new clients!

Please join my blog: My next post in this series will be about Marketing on the Web.

For professional help with your company marketing/branding and/or IT services, please visit us at: BeSecureNetworks.com